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Farm manager George Aitken and the Billings family attended the World's Columbian Exposition, also known as the Chicago World's Fair, held in Chicago in 1893. The Fair was organized to commemorate the 400th anniversary of Columbus's landfall in the New World. Over its six-month run, the Fair drew more than 25 million visitors. It featured attractions, including elaborately designed neo-classical exhibition buildings, the world's first Ferris Wheel, and wonders of 19th-century technology, art, and agriculture. Billings Farm gained national prominence with top awards for the Billings' Jersey herd.